高中牛津译林版Unit 4 Public transport教学演示ppt课件
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本堂课是以听、说、读为主的阅读课。本篇阅读材料是一位中学生根据研究性活动写成的一篇说明文。学生应在阅读本文的基础上掌握说明文的阅读策略,了解说明文由三大部分组成。即:导入主题,支撑主题的细节材料和结论。
Advertisements
Lead-in:
Water prtectin
Sales f Cc Cla
learnmre abut ads
Brainstrming
advertisements
disadvantages
Wrds-matching
1. persuade2. welfare3. skilful4. cure5. mental6. trick7. mtt8. intelligence
a the ability t learn, understand and think abut sth.b. gd at ding sth., especially sth. that needs ability r trainingc. the general health, happiness and safety f a persn r a grupd. make an illness r prblem g awaye. a shrt sentence r phrase that tells the aims and beliefs f a persn r a grupf. related t the thughts and the mindg. sth. dne t fl smene else, r as a jkeh. make smene d sth. by giving them gd reasns
Befre reading
Fast-reading
1 What d advertisements encurage peple t d?2 What des PSAs stand fr?3 What are PSAs meant t d?
T buy a prduct r service r believe in an idea.
Public service advertisements.
T educate peple abut health, safety rany ther issue which affects public welfare.
Main idea f each paragraph
Brief intrductin f ads
What is an ad?
Untrue claims abut prducts
Hw t identify(辨别) an ad?
Public service ads
The advice n ads
Detailed Reading
1. Mst peple are nt aware f hw many ads are arund them.2. Advertisements are always meant t prmte a prduct r service.3. PSAs are nly fund in newspapers and n TV.4. PSAs and cmmercial ads use sme f the same methds.5. Cmmercial ads can give us valuable infrmatin abut hw t live ur lives.6. An ad warning peple against smking is an example f a PSA.
Further Reading
What’s the similarities and difference between cmmercial advertisements and public service advertisements?
Pst-reading (Cnslidatin)
similarities
billbards, newspapers, magazines, the Internet, radi, televisin
use attractive and riginal images and creative language
differences
t prmte a prduct r service
t educate peple
free f charge
Advertisements
radi, TV…, images, language
Reading strategy:
reading expsitry writing
intrductin f subject
supprting details
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