Classified advertising is that advertising which is grouped in certain sections of the paper and isthus distinguished from display advertising. Such groupings as “ Help Wanted”and“Lost and Found” are made, the rate charged being less than that for display advertising.Classified advertisements are a convenience to the reader and a saving to the advertiser.The reader who is interested in a particular kind of advertisement finds all advertisements of thattype grouped for him. The advertisers may, on this account, use a very small advertisement if it were placed among larger advertisements in the paper. It is evident that the reader approaches the classifiedadvertisement in a different frame of mind from that in which he approaches the other advertisementsin the paper. He turns to a page of classified advertisements to search for the particular advertisementthat will meet his needs. As his attention is voluntary, the advertiser does not need to rely too muchextent on display type to get the reader’s attention. Formerly all classified advertisements were of thesame size and did not have display type. With the increase in the number of such advertisements, however, each advertiser within a certain group is competing with others in the same groupfor thereader’s attention. In many cases, the result has been an increase in the size of the
space used and theaddition of headlines and pictures. In that way, the classified advertisement
has in reality become adisplay advertisement. This is particularly true of real-estate advertising.
( ) 1. All of the following facts are advantages of classified advertisement for advertisers
A.classified advertisement charges less money
B.it is easier to attract the attention of the target consumers
C.it provides more information for the readers
D.it does not have to rely too much on display type
( ) 2. One of the examples given of types of classified advertisement is.
A. houses for sale B. People who are asking for help
C. people who are lost D. job vacancies
( ) 3. What sort of attitude do people have when they look at classified advertisement ,
according tothe writer?
A. They are in the frame of mind to buy anything.
B. They are looking for something they need.
C. They feel lost because there are so many advertisements.
D. They feel the same as when they look at display advertisements.
( )4 .According to the passage , in which way have the classified advertisements changed nowadays?
A. They depend more on display type.
B. More money is charged for them.
C. They are divided into more groups.
D. They are less formal.
( )5.Why have classified advertisements changed in appearance?
A. Because people no longer want headlines and pictures.
B. Because real estate advertising is particularly truthful now.
C. Because the increase in the number of such advertisements means they have to be small now.
D. Because there more advertisements now and more competition among advertisers.
Job stress knows no boundaries
STRESS—that tense feeling from having too much to do , too many bills to pay , or not enoughtime or money— is an emotion that recognizes no orders.
About three-fourths of people in the US, Australia, Canada, France, Germany, Italy, South Koreaand Britain say they experience stress on a daily basis(6)_________to a recent survey (7)c_________bythe Associated Press and Ipsos , an international research company. And the anxious (8) _________get moreintense during holidays.
The poll (9) _________covered about 1,000 people in each of the 10 countries, showed that the causesof stress are growing in the modern world. They include finances, jobs, long commutes and (10) i_________ complex technology.
(11) _________ (德国人）feel stress more intensely than those in other countries polled. People inthe US said (12) _________ (财务）pressure was their top worry. About half the people in Britain said theyfrequently or sometimes felt that life was (13 ) _________their control, the highest level in the 10 countriessurveyed.
“The idea (14) _________we French lead the good life is totally Utopian(空想主义），” said
Pascale Mongay，a counsellor at a private Paris tutoring firm. “We are as stressed as anyone.”
People use various ways to deal with all the pressure bearing down on them. Many say they turn
(15) _________friends. Mongay says he has started taking weekly piano and swimming lessons.
（二）1 according to 2 conducted 3 feelings 4 which 5 increasingly 6 Germans 7 financial 8 beyond 9 that 10 to
（三）Over the past year, the international and domestic environments faced by China in its development have been complicated and challenging. The road to global economic recovery has been rough, with many ups and downs, and the performance of the major economies has been divergent. Downward pressure on China’s economy has continued to mount, and we have faced an array of interwoven difficulties and challenges.
（四）Hello, I'm li hua, hope everybody saving resource is the purpose of this activity, we should intensify propaganda, enhance the consciousness, popularize knowledge, form a good atmosphere. Understand that natural resources are not inexhaustible, inexhaustible. Push forward the economy. Strengthen the management and scheduling, protection, requires everyone consciously starts from me. I personally think that only the public consciousness, can better protect the natural resources.
Thank you for your attention.
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